ANACHRONORM Clothing is a diffusion line launched for Spring/Summer 2011 by ANACHRONORM, a Japanese brand based in Okayama and created by Tomoki Tanushi. The parent brand began in 2004 and has pursued finishing, aging, and remaking, with denim at its core. While ANACHRONORM Reading is built around four fictional characters, this line sets aside character profiles to express freer clothing. Combining techniques in materials, sewing, dyeing, washing, and special processing, it proposed contemporary everyday clothing under the philosophy of “creating new vintage for the next era.”
Concept
Creating new vintage for the next era