ANACHRONORM Reading is a subline launched in 2011 by ANACHRONORM, a Japanese brand originating in Okayama. Under the direction of ANACHRONORM director Tomoki Tanushi, it created four fictional characters living in the 1950s and 1960s—“Jack,” “Neal,” “Allen,” and “William”—and developed clothing and items reflecting their different environments, stories, and wardrobes. Centered on denim, it used techniques involving materials, sewing, processing, aging, and remake, with a focus on creating products whose value grows over time, guided by the parent brand’s philosophy of “creating new vintage for the next era.”
Concept
Items that convey the stories and worldviews of four fictional characters living in the 1950s and 1960s.