Arnette is an eyewear brand founded in 1992 by Greg Arnette in Orange County, California, United States. The founder, who had worked as a designer at Oakley, went independent and launched the brand from a garage. It offers sunglasses and prescription eyewear and developed against the backdrop of action sports such as surfing and skateboarding. It currently presents street-style eyewear for young people, with authenticity and inclusivity identified as core values in official brand materials. It was acquired by Luxottica in 1999.
Concept
With authenticity and inclusivity as core values, the brand aims to be a voice for youth culture.