Tagline
Strong, beautiful, and free.
ARVELLIA is a womenswear brand operated in Japan by PETTERS Co., Ltd. The brand name derives from Armor and Vela, a Latin word meaning “sail” or “expanse.” It proposes clothing for women in their late twenties to mid-forties who continue to take on challenges, offering ways to renew themselves through what they wear. Its range includes tops, dresses, skirts, pants, and outerwear. Guided by “Strong, beautiful, and free,” the brand symbolizes the inner strength of women who take on challenges.
Concept
The name derives from Armor and Vela, a Latin word meaning “sail” or “expanse.” ARVELLIA is a brand for women in their late twenties to mid-forties who continue to take on challenges. Clothing that catches the wind toward the future and allows them to renew themselves. ARVELLIA is a symbol of the inner strength of women who take on challenges.