at. is an accessories brand offered through DONOBAN’s e-commerce store. It interprets “at,” the brand name, as a word denoting a “place,” and proposes “a place where a new you begins,” wherever you go and whatever you do, while staying true to yourself. Its range centers on items that are easy to incorporate into everyday outfits, including rings, pierced and clip-on earrings, necklaces, and hair accessories. The founding year and founder cannot be confirmed through official information.
Concept
The brand “at.”
Rather than referring to “space (in)” or “surface (on),” “at” is simply a word that denotes a “place.”
Wherever you go and whatever you do, the “place” where a new you begins, true to yourself, starts here.
The hope is that, wearing accessories from “at.,” you can always encounter a new self here.