Balancoire is a Japanese women’s shoe brand planned and developed by Marina Co., Ltd., headquartered in Ota City, Tokyo. It offers pumps, ballet flats, sandals, boots, rain shoes, and other styles at affordable price points. The brand name means “swing” in French, and its message is that “everyone shares a love of fashion.” Centered on women who value an easygoing, relaxed feel, it caters to a wide range of needs, from traditional to sweet styles. The brand is available through directly operated stores and e-commerce.
Concept
Centered on women who value an easygoing, relaxed feel, the brand responds closely to women’s needs, offering styles that are sometimes traditional and sometimes sweet.