BLUEY is an apparel brand launched in Japan in January 2013 by designer and director Hiroki Yahagi. Emerging from an exploration of denim, the brand adopted a coined name encompassing meanings such as indigo blue and blue ocean. Based on the practicality of American casualwear, it develops traditional clothing that harmonizes with military, workwear, and sports styles. Its concept is to redesign traditional production methods by incorporating materials and details suited to each era. The brand has been available through retailers in Japan and overseas. BLUEY SURF CLUB (BSC) is also identified as a related line.
Concept
The brand develops traditional clothing that retains the practicality of American casualwear, which has continued to be widely adopted into the present, while recreating garments with materials and details that have evolved over time and harmonizing with military, workwear, and sports styles.