CHÉ
CHÉ is a London-based menswear brand. Founded in 2018 by models Oliver Cheshire and Toby Watkins, it focuses on contemporary sustainable leisurewear and swimwear. Its range extends from bodywear, knitwear, shirts, and jackets to accessories...
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CHÉ vs ALPHA STUDIO: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CHÉ
Swap brands
Polished & dressy · Minimal & basics · Outdoor & functional
Minimal & basics · Polished & dressy · Luxury & heritage
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Minimal & basics
ALPHA STUDIO shows a stronger emphasis
-
Luxury & heritage
ALPHA STUDIO shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CHÉ (solid line, circles)
- ALPHA STUDIO (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | United Kingdom | Italy |
| Founded | 2018 | 1985 |
| Category | Clothing | Clothing |
| Other categories | Bags | — |
— indicates information that is not available.
Brand profiles
ALPHA STUDIO
ALPHA STUDIO is a knitwear brand founded by Franco Rossi in Florence, Italy, in 1985. The Rossi family continued to run the business, which offers high-quality knit collections made in Italy, primarily for women and men. Guided by the motto...
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