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Hermès vs grounds: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Hermès Swap brands

Hermès

France Founded 1837

Luxury & heritage · Polished & dressy · Minimal & basics

grounds

Japan Founded 2019

Decoration & playfulness · Avant-garde & designer · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Luxury & heritage

    Hermès shows a stronger emphasis

  • Polished & dressy

    Hermès shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Hermès (solid line, circles)
  • grounds (dashed line, squares)
Traits of Hermès and grounds, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Hermès
  • grounds
Minimal & basics
Hermès：Relative prominence within the brand
grounds：Relative prominence within the brand
Polished & dressy
Hermès：Relative prominence within the brand
grounds：Relative prominence within the brand
Luxury & heritage
Hermès：Relative prominence within the brand
grounds：Relative prominence within the brand
Avant-garde & designer
Hermès：Relative prominence within the brand
grounds：Relative prominence within the brand
Decoration & playfulness
Hermès：Relative prominence within the brand
grounds：Relative prominence within the brand
Streetwear
Hermès：Relative prominence within the brand
grounds：Relative prominence within the brand
Trends & youth culture
Hermès：Relative prominence within the brand
grounds：Relative prominence within the brand
Sporty & sportswear
Hermès：Relative prominence within the brand
grounds：Relative prominence within the brand
Outdoor & functional
Hermès：Relative prominence within the brand
grounds：Relative prominence within the brand

Basic information

Field
Hermès
grounds
Country France Japan
Founded 1837 2019
Category Bags Footwear
Other categories Clothing Accessories Watches Fragrance Beauty and cosmetics Lifestyle products Textiles and material technology Wallets Clothing Bags Art projects

— indicates information that is not available.

Brand profiles

Brand lines

Hermès

  • Hermès Parfums

    Hermès’s fragrance domain, beginning with Eau d’Hermès in 1951. It encompasses several collections, ...

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  • Hermès Beauty

    The beauty division, newly announced in 2020 as one of Hermès’ 16 métiers, debuted with the Rouge He...

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  • Hermès Horloger

    The area responsible for watchmaking at Hermès, it offers watches such as Galop d’Hermès, Hermès H08...

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  • Hermès Maison

    The realms of living spaces and dining grew out of the move into home interiors in 2010. In Hermès’ ...

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grounds

No information is available.

Collaborations

Hermès

No information is available.

grounds

  • 2026-01-01

    SCULPTURE

    Unveiled at the 2025 Bangkok POP-UP. The JEWELRY×SCULPTURE collaboration shoes are scheduled for release in Japan in January 2026.

  • 2025-12-12

    HELL BLAU

    The MOOPIE × HELL BLAU collaboration came together in December 2025. It was available through HELL BLAU’s official online store and physical stores.

  • 2025-10-18

    Heaven Tanudiredja

    In October 2025, the third collaboration featured a range of variations, including MOOPIE/BABY JEWELRY shoes and BEAR BAG.

  • 2025-09-27

    Sinéad O’Dwyer

    A boot style based on MOOPIE for Fall/Winter 2025. The second collaboration with Sinéad O’Dwyer is scheduled for release on September 27.

  • 2025-09-27

    Meryll Rogge

    2025 Fall/Winter boots featuring a BABY JEWELRY sole and inspired by Fair Isle knits. Debuted at Paris Fashion Week and released on September 27.

  • 2025-07-26

    8ON8

    A collaboration commemorating the 8th anniversary in 2025. Two styles featuring JEWELRY soles and candy motifs will be released on a limited basis starting July 26.

grounds collaborations

Brands similar to Hermès

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Brands similar to grounds

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