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GU vs EASTPAK: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

EASTPAK

United States Founded 1952

Streetwear · Outdoor & functional · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    GU shows a stronger emphasis

  • Outdoor & functional

    EASTPAK shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • EASTPAK (dashed line, squares)
Traits of GU and EASTPAK, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • EASTPAK
Minimal & basics
GU：Relative prominence within the brand
EASTPAK：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
EASTPAK：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
EASTPAK：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
EASTPAK：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
EASTPAK：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
EASTPAK：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
EASTPAK：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
EASTPAK：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
EASTPAK：Relative prominence within the brand

Basic information

Field
GU
EASTPAK
Country Japan United States
Founded 2006 1952
Category Clothing Bags
Other categories Bags Accessories Footwear Lifestyle products Accessories Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

EASTPAK

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

EASTPAK

  • 2023-08-01

    Vivienne Westwood

    The brands collaborated again in August 2023. A total of seven styles, including bags and suitcases featuring the “Planets” print, were offered in sustainable materials.

  • 2023-01-31

    UNDERCOVER

    In January 2023, the fifth collaboration was released, featuring three camouflage-pattern styles (UC Padded Doubl’r, UC Crossbody, and UC Stand+).

  • 2022-04-29

    MM6 Maison Margiela

    The second Eastpak collaboration offers a fresh interpretation through expressions of “melting/distortion” and fake-fur luggage. Popular styles and wallets, as well as the SS22 collection, draw inspiration from surrealism.

  • 2022-04-29

    Maison Margiela

    In April 2022, the second collaboration featured bags, backpacks, wallets, suitcases, and other items. It also expressed surrealist “visual jokes.”

  • 2017-12-01

    Maison Kitsuné

    In 2017, the lineup included five styles, such as backpacks, totes, and trolleys featuring the “Camo Fox” motif.

  • 2016-12-17

    BEAMS

    The second collaboration includes items such as Padded Pak’r Large, with color and size variations as well.

EASTPAK collaborations

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