GU
GU is a casual clothing brand originating in Japan, founded in 2006 by GU Co., Ltd., which is wholly owned by Fast Retailing. It plans, manufactures, and sells clothing and accessories for women, men, and children, offering trend-driven ite...
Fashion brand directory szu
Page language: English
GU vs Frency & Mercury: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: GU
Swap brands
Trends & youth culture · Polished & dressy · Minimal & basics
Avant-garde & designer · Outdoor & functional · Luxury & heritage
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
-
Trends & youth culture
GU shows a stronger emphasis
-
Avant-garde & designer
Frency & Mercury shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- GU (solid line, circles)
- Frency & Mercury (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Japan |
| Founded | 2006 | 2005 |
| Category | Clothing | Eyewear |
| Other categories | Bags Accessories Footwear Lifestyle products | — |
— indicates information that is not available.
Brand profiles
Frency & Mercury
Frency & Mercury is an eyewear and sunglasses brand launched in Japan in 2005 by Japanese eyewear designer Eque.M. Centered on handmade production in Japan and high functionality, it offers glasses and sunglasses made with metal and acetate...
Collaborations
Brands similar to GU
View all-
FRUIT OF THE LOOM
The brands share refined everyday staples.
-
BEAMS
The brands share connections to youth culture and menswear.
-
MAISON SPECIAL
The brands share connections to youth culture and refined everyday staples.
Brands similar to Frency & Mercury
View all-
Lapima
The brands share designer-led expression and avant-garde expression.
-
Gouverneur Audigier
The brands share distinctive designs and perceived quality.
-
Akoni
The brands share distinctive designs and functional design.
-
Jacques Marie Mage
The brands share designer-led expression and unisex collections.
-
GIGI STUDIOS
The brands share distinctive designs and perceived quality.
-
Christian Roth
The brands share designer-led expression and unisex collections.
-
Ic! Berlin
The brands share unisex collections and perceived quality.
-
Gold And Wood
The brands share unisex collections and perceived quality.
-
L.G.R
The brands share distinctive designs and unisex collections.
-
Lesca
The brands share unisex collections and perceived quality.
-
Kirk & Kirk
The brands share distinctive designs and unisex collections.
-
YUICHI TOYAMA.
The brands share designer-led expression and distinctive designs.