Fashion brand directory szu
Page language: English

GU vs Hunter: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Hunter

United Kingdom Founded 1856

Outdoor & functional · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Outdoor & functional

    Hunter shows a stronger emphasis

  • Trends & youth culture

    GU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • Hunter (dashed line, squares)
Traits of GU and Hunter, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • Hunter
Minimal & basics
GU：Relative prominence within the brand
Hunter：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
Hunter：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
Hunter：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
Hunter：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
Hunter：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
Hunter：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
Hunter：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
Hunter：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
Hunter：Relative prominence within the brand

Basic information

Field
GU
Hunter
Country Japan United Kingdom
Founded 2006 1856
Category Clothing Footwear
Other categories Bags Accessories Footwear Lifestyle products Clothing Bags Accessories

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

Hunter

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Hunter

  • 2025-10-15

    Maison Kitsuné

    Their first collaboration took place in October 2025. The collection featured a wide range of items centered on Downpour Boots, including raincoats, T-shirts, tote bags, and umbrellas.

  • 2023-10-29

    KENZO

    A boot capsule with Hunter. Reconstructed from Wellington boots (long) and duck boots, it features KENZO’s Boke Flower motif and red accents, and is offered for autumn/winter.

  • 2019-09-10

    Stella McCartney

    Eco-conscious Wellington boots co-developed by Stella McCartney and Hunter Boots. Featuring a sustainable design using natural rubber and Yulex, they were launched first at Stella stores before being made available at Hunter’s directly operated stores and elsewhere around the world.

Hunter collaborations

Brands similar to GU

View all

Brands similar to Hunter

View all