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GU vs WIND AND SEA: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

WIND AND SEA

Japan Founded 2018

Streetwear · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    WIND AND SEA shows a stronger emphasis

  • Trends & youth culture

    GU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • WIND AND SEA (dashed line, squares)
Traits of GU and WIND AND SEA, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • WIND AND SEA
Minimal & basics
GU：Relative prominence within the brand
WIND AND SEA：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
WIND AND SEA：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
WIND AND SEA：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
WIND AND SEA：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
WIND AND SEA：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
WIND AND SEA：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
WIND AND SEA：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
WIND AND SEA：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
WIND AND SEA：Relative prominence within the brand

Basic information

Field
GU
WIND AND SEA
Country Japan Japan
Founded 2006 2018
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Accessories

— indicates information that is not available.

Brand profiles

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

WIND AND SEA

  • 2022-07-16

    NEIGHBORHOOD

    The 2022 summer collection, the third installment of a project held for three consecutive years. Centered on Hawaiian shirts featuring both brands’ names and leaf patterns, it also includes T-shirts, beach towels, and summer accessories.

  • 2020-07-11

    #FR2

    In July 2020, the brand released a diverse range of items, including T-shirts, bucket hats, sandals, and towels, in its first collaboration with WIND AND SEA.

WIND AND SEA collaborations

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