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Kero vs Jacquemus: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Kero Swap brands

Kero

Sweden Founded 1929

Outdoor & functional · Polished & dressy · Minimal & basics

Jacquemus

France Founded 2009

Trends & youth culture · Avant-garde & designer · Luxury & heritage

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    Jacquemus shows a stronger emphasis

  • Avant-garde & designer

    Jacquemus shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Kero (solid line, circles)
  • Jacquemus (dashed line, squares)
Traits of Kero and Jacquemus, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Kero
  • Jacquemus
Minimal & basics
Kero：Relative prominence within the brand
Jacquemus：Relative prominence within the brand
Polished & dressy
Kero：Relative prominence within the brand
Jacquemus：Relative prominence within the brand
Luxury & heritage
Kero：Relative prominence within the brand
Jacquemus：Relative prominence within the brand
Avant-garde & designer
Kero：Relative prominence within the brand
Jacquemus：Relative prominence within the brand
Decoration & playfulness
Kero：Relative prominence within the brand
Jacquemus：Relative prominence within the brand
Streetwear
Kero：Relative prominence within the brand
Jacquemus：Relative prominence within the brand
Trends & youth culture
Kero：Relative prominence within the brand
Jacquemus：Relative prominence within the brand
Sporty & sportswear
Kero：Relative prominence within the brand
Jacquemus：Relative prominence within the brand
Outdoor & functional
Kero：Relative prominence within the brand
Jacquemus：Relative prominence within the brand

Basic information

Field
Kero
Jacquemus
Country Sweden France
Founded 1929 2009
Category Textiles and material technology Clothing
Other categories Bags Accessories Footwear Bags Accessories

— indicates information that is not available.

Brand profiles

Brand lines

Kero

No information is available.

Jacquemus

Collaborations

Kero

  • 2022-10-13

    Acne Studios

    First collaboration with Swedish heritage brand Kero. Sámi-origin “beak” boots and mules were revived in an Acne context.

Kero collaborations

Jacquemus

  • 2025-04-23

    Timberland

    The 3-Eye Lug Boat Shoe “La Bateau” by JACQUEMUS and Timberland. It features Timberland’s classic silhouette in iconic banana yellow, with a co-branded metal lace keeper.

  • 2022-06-28

    Nike

    A women’s sports-meets-resort capsule by Jacquemus × Nike. It reinterprets elements from tennis and hiking, and launched in late June 2022 with around 15 pieces, including a reworked Air Humara.

Jacquemus collaborations

Brands similar to Jacquemus

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