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Makumo vs Bernhard Willhelm: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Makumo Swap brands

Makumo

Japan Founded 2010

Decoration & playfulness · Avant-garde & designer · Sporty & sportswear

Bernhard Willhelm

Germany Founded 1999

Decoration & playfulness · Avant-garde & designer · Luxury & heritage

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    Bernhard Willhelm shows a stronger emphasis

  • Luxury & heritage

    Bernhard Willhelm shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Makumo (solid line, circles)
  • Bernhard Willhelm (dashed line, squares)
Traits of Makumo and Bernhard Willhelm, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Makumo
  • Bernhard Willhelm
Minimal & basics
Makumo：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Polished & dressy
Makumo：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Luxury & heritage
Makumo：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Avant-garde & designer
Makumo：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Decoration & playfulness
Makumo：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Streetwear
Makumo：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Trends & youth culture
Makumo：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Sporty & sportswear
Makumo：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Outdoor & functional
Makumo：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand

Basic information

Field
Makumo
Bernhard Willhelm
Country Japan Germany
Founded 2010 1999
Category Textiles and material technology Clothing
Other categories Clothing Bags Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Collaborations

Makumo

  • 2015-06-13

    Onitsuka Tiger

    A collaboration with Japanese textile brand Makumo, featuring capsule shoes such as the Mexico 66 adorned with the brand’s patterns.

Makumo collaborations

Bernhard Willhelm

  • 2024-09-28

    grounds

    Their fourth collaboration for 2024 AW “Romanesque.” Three styles, including the BULKY sock trainer, were released on September 28.

Bernhard Willhelm collaborations

Brands similar to Bernhard Willhelm

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