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Devoa vs Pat McGrath Labs: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Devoa Swap brands

Devoa

Japan Founded 2005

Sporty & sportswear · Avant-garde & designer · Minimal & basics

Pat McGrath Labs

United States Founded 2015

Decoration & playfulness · Avant-garde & designer · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Avant-garde & designer.

Different traits

  • Decoration & playfulness

    Pat McGrath Labs shows a stronger emphasis

  • Sporty & sportswear

    Devoa shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Devoa (solid line, circles)
  • Pat McGrath Labs (dashed line, squares)
Traits of Devoa and Pat McGrath Labs, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Devoa
  • Pat McGrath Labs
Minimal & basics
Devoa：Relative prominence within the brand
Pat McGrath Labs：Relative prominence within the brand
Polished & dressy
Devoa：Relative prominence within the brand
Pat McGrath Labs：Relative prominence within the brand
Luxury & heritage
Devoa：Relative prominence within the brand
Pat McGrath Labs：Relative prominence within the brand
Avant-garde & designer
Devoa：Relative prominence within the brand
Pat McGrath Labs：Relative prominence within the brand
Decoration & playfulness
Devoa：Relative prominence within the brand
Pat McGrath Labs：Relative prominence within the brand
Streetwear
Devoa：Relative prominence within the brand
Pat McGrath Labs：Relative prominence within the brand
Trends & youth culture
Devoa：Relative prominence within the brand
Pat McGrath Labs：Relative prominence within the brand
Sporty & sportswear
Devoa：Relative prominence within the brand
Pat McGrath Labs：Relative prominence within the brand
Outdoor & functional
Devoa：Relative prominence within the brand
Pat McGrath Labs：Relative prominence within the brand

Basic information

Field
Devoa
Pat McGrath Labs
Country Japan United States
Founded 2005 2015
Category Clothing Beauty and cosmetics
Other categories Bags Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

Devoa

No information is available.

Pat McGrath Labs

Collaborations

Devoa

No information is available.

Pat McGrath Labs

  • 2024-02-19

    Marc Jacobs

    A limited release of Pat McGrath Labs lipstick (MatteTrance) with special engraving and packaging in the context of Marc Jacobs’s 40th anniversary. Released in February 2024.

Pat McGrath Labs collaborations

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