Seiko vs D.S. & Durga: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Seiko Swap brands

Seiko

Japan Founded 1881

Sporty & sportswear · Outdoor & functional · Polished & dressy

D.S. & Durga

United States Founded 2008

Trends & youth culture · Avant-garde & designer · Decoration & playfulness

Similarities and differences

Shared traits

No shared traits are available.

Different traits

Sporty & sportswear
Seiko shows a stronger emphasis
Outdoor & functional
Seiko shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

Seiko (solid line, circles)
D.S. & Durga (dashed line, squares)

How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

Seiko
D.S. & Durga

Minimal & basics: Seiko：Relative prominence within the brand

D.S. & Durga：Relative prominence within the brand
Polished & dressy: Seiko：Relative prominence within the brand

D.S. & Durga：Relative prominence within the brand
Luxury & heritage: Seiko：Relative prominence within the brand

D.S. & Durga：Relative prominence within the brand
Avant-garde & designer: Seiko：Relative prominence within the brand

D.S. & Durga：Relative prominence within the brand
Decoration & playfulness: Seiko：Relative prominence within the brand

D.S. & Durga：Relative prominence within the brand
Streetwear: Seiko：Relative prominence within the brand

D.S. & Durga：Relative prominence within the brand
Trends & youth culture: Seiko：Relative prominence within the brand

D.S. & Durga：Relative prominence within the brand
Sporty & sportswear: Seiko：Relative prominence within the brand

D.S. & Durga：Relative prominence within the brand
Outdoor & functional: Seiko：Relative prominence within the brand

D.S. & Durga：Relative prominence within the brand

Basic information

Field	Seiko	D.S. & Durga
Country	Japan	United States
Founded	1881	2008
Category	Watches	Fragrance
Other categories	Eyewear Lifestyle products	Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Seiko

Japan Founded 1881

SEIKO is a Japanese watch brand founded in Tokyo in 1881 by Kintaro Hattori. In 1924, “SEIKO” was engraved on wristwatches, establishing the name as a brand. The company offers wristwatches featuring a diverse range of movements, including...

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D.S. & Durga

United States Founded 2008

D.S. & Durga is a U.S. niche fragrance brand founded in Brooklyn, New York, in 2008 by David Seth Moltz and Kavi Ahuja Moltz. David handles perfumery, while Kavi builds its world through an architectural perspective. Centered on perfume, th...

Compare D.S. & Durga with other brands View brand profile View similar brands

Brand lines

Collaborations

Seiko

2026-02-11
fragment design
A collaboration with fragment design, the “Metronome Watch Fragment Edition” was announced and released on 2026/02/11 as a special model with a metronome function.
2021-06-17
Rowing Blazers
The Seiko 5 Sports collaboration with Rowing Blazers was officially announced on 2021/06/17. It introduced several limited editions, incorporating the brand’s icons into the colors and bezels.
2021-01-15
NEIGHBORHOOD
A special-order model by NEIGHBORHOOD × Seiko Prospex. Announced on social media on 2021/01/10 and released exclusively in Japan on 2021/01/15. A diver-inspired model with NEIGHBORHOOD specifications, including an engraving on the case back.
2020-03-20
FREEMANS SPORTING CLUB
The “Final Edition” is a special-order Prospex model by FREEMANS SPORTING CLUB. Limited-edition models in black tones, including SBDN067, were released on 2020/03/20.
2019-02-09
A BATHING APE
A BATHING APE and Seiko’s “Mechanical Diver’s Watch.” The limited-edition diver’s watch, featuring BAPE’s ABC CAMO on the dial, has an automatic movement and is water-resistant to 200 m. It was released on 2019/02/09.
2014-06-14
White Mountaineering
The White Mountaineering-exclusive “Riders Chronograph” was released around June 2017 as a limited model of approximately 700 pieces, incorporating a revival of a form derived from Giugiaro.

Seiko collaborations

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Timex

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CASIO

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Byredo

The brands share concept-driven design and designer-led expression.

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