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SKIMS vs Aoyama Clothes: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SKIMS Swap brands

SKIMS

United States Founded 2019

Trends & youth culture · Minimal & basics · Sporty & sportswear

Aoyama Clothes

Japan Founded 1974

Polished & dressy · Minimal & basics · Outdoor & functional

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Trends & youth culture

    SKIMS shows a stronger emphasis

  • Sporty & sportswear

    SKIMS shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SKIMS (solid line, circles)
  • Aoyama Clothes (dashed line, squares)
Traits of SKIMS and Aoyama Clothes, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SKIMS
  • Aoyama Clothes
Minimal & basics
SKIMS：Relative prominence within the brand
Aoyama Clothes：Relative prominence within the brand
Polished & dressy
SKIMS：Relative prominence within the brand
Aoyama Clothes：Relative prominence within the brand
Luxury & heritage
SKIMS：Relative prominence within the brand
Aoyama Clothes：Relative prominence within the brand
Avant-garde & designer
SKIMS：Relative prominence within the brand
Aoyama Clothes：Relative prominence within the brand
Decoration & playfulness
SKIMS：Relative prominence within the brand
Aoyama Clothes：Relative prominence within the brand
Streetwear
SKIMS：Relative prominence within the brand
Aoyama Clothes：Relative prominence within the brand
Trends & youth culture
SKIMS：Relative prominence within the brand
Aoyama Clothes：Relative prominence within the brand
Sporty & sportswear
SKIMS：Relative prominence within the brand
Aoyama Clothes：Relative prominence within the brand
Outdoor & functional
SKIMS：Relative prominence within the brand
Aoyama Clothes：Relative prominence within the brand

Basic information

Field
SKIMS
Aoyama Clothes
Country United States Japan
Founded 2019 1974
Category Clothing Clothing
Other categories Accessories Footwear Bags Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

SKIMS

  • SKIMS Mens

    Launched in October 2023 as SKIMS’s official men’s line, SKIMS Mens extends the brand’s solutions‑or...

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  • NikeSKIMS

    Announced February 18, 2025, NikeSKIMS is a new co‑created brand from NIKE, Inc. and SKIMS that offe...

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  • SKIMS Beauty

    SKIMS Beauty is SKIMS’ beauty and fragrance business arm established under the SKIMS name. SKIMS con...

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Aoyama Clothes

  • AOYAMA LADIES'

    AOYAMA LADIES' is a womenswear label officially developed by Aoyama Clothing. With “the beauty of wo...

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  • AOYAMA STYLE

    AOYAMA STYLE is one of the private-label designations used on Yofuku no Aoyama’s official online sto...

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Collaborations

SKIMS

  • 2021-11-09

    Fendi

    “FENDI × SKIMS.” Co-designed by Kim Jones (Fendi) and Kim Kardashian (SKIMS), the collection brings together shapewear, lingerie, RTW, and more in a single large-scale capsule.

SKIMS collaborations

Aoyama Clothes

  • 2022-02-11

    doublet

    An upcycling collaboration with Yofuku no Aoyama. The collection includes a range of apparel, such as oversized jackets, trousers, vests, and T-shirts.

Aoyama Clothes collaborations

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