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VEJA vs Fjällräven: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: VEJA Swap brands

VEJA

France Founded 2004

Minimal & basics · Polished & dressy · Trends & youth culture

Fjällräven

Sweden Founded 1960

Outdoor & functional · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Outdoor & functional

    Fjällräven shows a stronger emphasis

  • Trends & youth culture

    VEJA shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • VEJA (solid line, circles)
  • Fjällräven (dashed line, squares)
Traits of VEJA and Fjällräven, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • VEJA
  • Fjällräven
Minimal & basics
VEJA：Relative prominence within the brand
Fjällräven：Relative prominence within the brand
Polished & dressy
VEJA：Relative prominence within the brand
Fjällräven：Relative prominence within the brand
Luxury & heritage
VEJA：Relative prominence within the brand
Fjällräven：Relative prominence within the brand
Avant-garde & designer
VEJA：Relative prominence within the brand
Fjällräven：Relative prominence within the brand
Decoration & playfulness
VEJA：Relative prominence within the brand
Fjällräven：Relative prominence within the brand
Streetwear
VEJA：Relative prominence within the brand
Fjällräven：Relative prominence within the brand
Trends & youth culture
VEJA：Relative prominence within the brand
Fjällräven：Relative prominence within the brand
Sporty & sportswear
VEJA：Relative prominence within the brand
Fjällräven：Relative prominence within the brand
Outdoor & functional
VEJA：Relative prominence within the brand
Fjällräven：Relative prominence within the brand

Basic information

Field
VEJA
Fjällräven
Country France Sweden
Founded 2004 1960
Category Footwear Clothing
Other categories Bags Accessories Bags Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

VEJA

  • Veja Kids

    Veja Kids is a children's collection officially offered by VEJA, which originated in France (the Enf...

    View more

Fjällräven

Collaborations

VEJA

  • 2022-10-20

    Marni

    Following the pre-sale on October 13, 2022, the second release launched worldwide on October 20. New colors of the V-10/V-15 feature DIY-style line drawings that express a recurring motif.

  • 2021-11-04

    Rick Owens

    Several releases took place in 2021 (a new color on April 14, and the final collaboration in November and December). The collaboration centered mainly on hiking and running models. It was described as the final collaboration.

VEJA collaborations

Fjällräven

  • 2018-09-06

    Acne Studios

    A first collaboration with Swedish outdoor brand Fjällräven, reinterpreting icons such as Expedition down and Kånken bags in an Acne-like way.

Fjällräven collaborations

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