Tagline
The soul of characters on your wrist.
GARRACK is a Japanese lifestyle and watch brand launched by Ueni Trading in 2020. Centered on wristwatches that blend Japanese character properties from anime, games, and tokusatsu with fashion, the brand is guided by the theme “The soul of characters on your wrist.” Its designs are intended for everyday use by adults, and it has released collaborative models with titles including Attack on Titan, Gintama, Demon Slayer, ONE PIECE, and Evangelion. From 2024 onward, it has also expanded beyond watches into products combining traditional crafts with IP.
Concept
A lifestyle brand that brings together Japanese characters and fashion at a high level.