GENE HEAVENS

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Overview

GENE HEAVENS is a Japanese womenswear brand developed by ROSE BUD. It debuted in Fall 2018 with the concept of “NEW STANDARD WEAR” for free-spirited adult women who value comfort. The brand updates denim, military-inspired clothing, relaxed wear, shirts, and other items from its own perspective, offering standard pieces that can be styled in various ways for everyday wear. It also collaborates with brands in Japan and abroad.

Concept

NEW STANDARD WEAR for free-spirited adult women who value comfort

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1993
1993 Parent brand
ROSE BUD
Clothing

An everyday clothing line built around denim and military-inspired styles

A line developed as a store brand of ROSE BUD, it provides everyday wardrobe staples. Buil

A line developed as a store brand of ROSE BUD, it provides everyday wardrobe staples. Built around denim, military-inspired styles, and comfort-focused apparel, it offers standard pieces that are easy to mix and match day to day, while incorporating feminine elements into casual clothing. In contrast to CREOLME, which centers on vintage and streetwear, and mag.by c, which draws on vivid colors and craft techniques, this line focuses on clothing suited to everyday life. It also collaborates with brands from Japan and abroad and is still listed in the ROSE BUD store directory.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about GENE HEAVENS

Country of origin, founding year, categories and parent brands.

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