ROSE BUD

Previously developed as an original brand of ROSE BUD, it was presented as a collection offering clothing and shoes for both men and women. Unlike ROSE BUD’s main store brand, whose assortment centered on women’s items, it also included products for men and served as a shopping option for couples. Past official materials listed it alongside ROSE BUD as a brand carried by the store, but it is not included among the main store brands featured in current store information and is a past derivative line distinguished from the current lineup.

Developed as a store brand of ROSE BUD, it resumed operations in spring 2021 with a new creative team after a hiatus during the 2019 fall/winter season. Aimed at women with their own sense of style, it proposes clothing that combines elements such as casual and mode, and feminine and masculine, incorporating prints and dimensional details. In contrast to GENE HEAVENS, which centers on everyday versatility; CREOLME, which focuses on vintage and street style; and mag.by c, characterized by color and craftsmanship, it is a line responsible for women’s wear that brings together different styles. It is still listed as available in ROSE BUD store information.

Debuting in Fall/Winter 2018 as a women’s line derived from ROSE BUD, it offers clothing that incorporates youth culture into traditional elements under the concept “vintage × street.” Its distinctive approach combines military and workwear foundations with feminine and sports elements, as well as graphics. Unlike GENE HEAVENS, which centers on everyday standard wear, and mag.by c, which draws on color and handcraft, it is positioned around vintage and street culture. It continues to be featured in ROSE BUD store information and product offerings.

A line developed as a store brand of ROSE BUD, it provides everyday wardrobe staples. Built around denim, military-inspired styles, and comfort-focused apparel, it offers standard pieces that are easy to mix and match day to day, while incorporating feminine elements into casual clothing. In contrast to CREOLME, which centers on vintage and streetwear, and mag.by c, which draws on vivid colors and craft techniques, this line focuses on clothing suited to everyday life. It also collaborates with brands from Japan and abroad and is still listed in the ROSE BUD store directory.

A store brand for shoes formerly offered by ROSE BUD. It proposed pumps, boots, and other footwear using original lasts tailored to Japanese feet and soles designed with walking movements in mind. Unlike lines that covered ROSE BUD’s apparel in general, it focused on shoes combining comfort and design, adding footwear options to the styling suggestions offered in stores. It was a specialist line with a clearly distinct product category from apparel-focused store brands such as CREOLME, GENE HEAVENS, and mag.by c.

Directed by a press representative at ROSE BUD, it debuted as a D2C brand in fall 2020. Initially, it focused on fashion accessories such as bags, hats, and scarves, drawing on the culture of the 1990s and 2000s. It later expanded into apparel, including sweatshirts and knitwear. Unlike CREOLME and GENE HEAVENS, which center on clothing, it is distinguished by starting with accessories that serve as styling accents and by adopting a primarily online sales model. It is a spin-off brand that complements ROSE BUD’s broad styling proposals from a different angle.

A line developed by ROSE BUD with a focus on patterned designs, it began with the commercialization of patterns that proved popular in customer surveys. Prints were incorporated into items such as dresses, blouses, and skirts, and the 2021 collection also revived past original patterns by ROSE BUD. While ROSE BUD itself offers original wear and selected items across a wide range of styles, this line complemented its assortment as a project centered on patterns. Unlike ongoing store brands such as CREOLME, it was presented as a collection based on a specific theme.

A store brand launched by ROSE BUD in 2021, it champions “a new-era hippie style infused with a free spirit.” Its clothing incorporates vivid colors, international patterns, and craft techniques such as crochet, while also combining urban elements. In contrast to GENE HEAVENS, which proposes everyday wear based on denim and military styles, and CREOLME, which is centered on vintage and streetwear, this line takes on playful styles that make use of color, handcraft, and patterns. It continues to appear in ROSE BUD’s store information and product offerings.