genzai is a Japanese streetwear brand founded in 2021 by art director Tetsuya Nagato and apparel company yutori. Centered on men's ready-to-wear, it offers graphic-driven items such as T-shirts and hoodies, with social media and direct e-commerce sales as its main channels. The brand's philosophy is expressed through its name, meaning “the present,” and “escape”—moving forward by fleeing from it. Tetsuya Nagato is responsible for design and supervision. At its core is an approach that seeks new forms of creation while breaking down conventional ideas, with ties to young people, hip-hop, and street culture. The brand has also presented collections at Rakuten Fashion Week TOKYO.
Concept
“The present” and escaping from it—in other words, moving forward through “escape.”