HAU

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Country: Japan
Founded: 2019 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

HAU is a Japanese apparel brand launched by CLASKA in 2019. With Mao Waragai as its designer, it offers everyday clothing for adult women that can be incorporated into daily life without fuss, while bringing a sense of excitement when worn. The brand concept is “a sense of the extraordinary in everyday life.” Its range includes shirts, tops, pants, knitwear, and outerwear, and it continues to operate as one of CLASKA’s original brands. The name means “wind, breath, vitality,” among other things, in Māori.

Concept

A sense of the extraordinary in everyday life

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2003

Year Brand Category Description

2003

CLASKA

Parent brand

Lifestyle products

An apparel line focused on everyday wear for adult women

HAU is an original apparel brand launched by CLASKA in 2019 with Mao Waratani. While CLASK

HAU is an original apparel brand launched by CLASKA in 2019 with Mao Waratani. While CLASKA proposes ways of living across household goods, furniture, general goods, and clothing, HAU focuses on everyday wear for adult women, offering clothes that can be worn casually while bringing variation to an outfit. It places importance on the background of its materials and designs. Whereas D is built around staple clothing, and ata presents new casual wear with a sense of mode and aims to make it a staple, HAU is positioned as the line responsible for seasonal everyday wear through the designer’s perspective.

2003 Parent brand

CLASKA

Lifestyle products

An apparel line focused on everyday wear for adult women

HAU is an original apparel brand launched by CLASKA in 2019 with Mao Waratani. While CLASK