Tagline
Hawaii is hula and hula is Hawaii
Hula Lani is a Japan-born Hawaiian surf-inspired casual brand developed in Tokyo by Benefit Co., Ltd., which was established on February 4, 1999. The brand name derives from the fact that hula represents Hawaiian culture itself, including dance, chanting, song, and spirituality, while lani means “heaven.” Against the backdrop of its official phrase, “Hawaii is hula and hula is Hawaii,” the brand offers daily items in tropical colors and with motifs that evoke paradise, conveying a sense of old, nostalgic Hawaii. Its offerings include apparel and miscellaneous goods such as aloha shirts, T-shirts, and bags.
Concept
The meaning of hula and heaven. Tropical colors and motifs evoking paradise create a sense of old, nostalgic Hawaii. Small goods such as aloha shirts, T-shirts, and bags are also offered.