Lovege is a Japanese organic fashion brand launched in 2011. Centered on organic cotton, it offers clothing for men and women and has also presented a collaborative line, “Lovege by nowartt,” with textile graphics brand nowartt. The brand aims to make organic materials a standard part of everyday life and advocates material traceability and the creation of sustainable systems across nature, society, and the economy. The brand has involved menswear designer Hiroshi Nozawa and art director and designer Toyoki Adachi.
Concept
The brand aims to make organic materials a standard that everyone can readily choose, rather than something special, and advocates clarifying traceability and creating sustainable systems.