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NEWYORKER BLUE

NEWYORKER BLUE

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Country: Japan
Founded: 2014 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

NEWYORKER BLUE is a Japanese traditional casual brand that debuted in spring 2014. NEWYORKER Co., Ltd. launched it as a brand derived from its flagship brand, NEWYORKER, and designed it for shopping malls. It offers menswear and womenswear, proposing everyday clothing with a playful touch, grounded in the traditional mindset cultivated by NEWYORKER. Its guiding phrase is “Wear your favorites according to your mood,” and its concept is clothing people want to wear every day. The name BLUE comes from the royal blue in NEWYORKER’s house tartan.

Concept

Wear your favorites according to your mood

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1964

Year Brand Category Description

1964

NEWYORKER

Parent brand

Clothing

A sub-line focused on playful trad-casual styles.

NEWYORKER BLUE is a line for men and women that was launched in 2014 to mark the brand’s 5

NEWYORKER BLUE is a line for men and women that was launched in 2014 to mark the brand’s 50th anniversary. While inheriting the traditional values and craftsmanship developed by its parent brand, it offered playful trad-casual styles as everyday clothing that could be easily worn outside work and on days off. In contrast to the mainline, which centers on suits and blazers, it was positioned to offer more casual styling. Unlike BERKLEY, which championed modern preppy style, and NEWYORKER GOLF, which specialized in golf, it was developed as a casual line for a broad range of everyday occasions.

1964 Parent brand

NEWYORKER

Clothing

A sub-line focused on playful trad-casual styles.

NEWYORKER BLUE is a line for men and women that was launched in 2014 to mark the brand’s 5