NON TOKYO is a Japanese fashion brand launched in 2013 by designer Ayano Ichige and debuted for Spring/Summer 2014. It focuses primarily on womenswear while also offering menswear, shoes, bags, hats, and accessories. With “DRESS UP LEISURE” as its concept, the brand proposes leisurewear that combines girlish details with practicality. Its offerings include utility wear featuring reversible and separable designs and waterproof or water-repellent materials, as well as products made with upcycled vintage clothing and recycled fibers.
Concept
DRESS UP LEISURE