szu
/
Fashion brands
/
NORM-LABEL

NORM-LABEL

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Japan
Category: Clothing
Related brands: Clothing brands from Japan

Overview

NORM-LABEL is a core label under ANACHRONORM, a Japanese brand from Okayama. ANACHRONORM was launched by Tomoki Tanushi in 2004 and has explored the possibilities of processing, aging, and remake, with a focus on denim. NORM-LABEL offers core items based on season-independent “universal value” and “universal design,” proposing ANACHRONORM’s distinctive “New Vintage” through four elements: design, materials, sewing, and processing.

Concept

Pursuing season-independent “universal value” and “universal design,” and proposing ANACHRONORM’s “New Vintage”.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2004

Year Brand Category Description

2004

Anachronorm

Parent brand

Clothing

A benchmark line responsible for enduring appeal and staple status

Within the ANACHRONORM brand family, NORM-LABEL is a core line that proposes enduring valu

Within the ANACHRONORM brand family, NORM-LABEL is a core line that proposes enduring values and designs unaffected by seasons. Guided by four elements—design, materials, sewing, and processing—it continuously offers items with the character of ANACHRONORM and presents the brand’s idea of “New Vintage” as everyday staples. Unlike AN-LABEL, which expands the expressive possibilities of processing, and context-LABEL, which reconstructs past contexts, it serves as a basic line designed for long-term wear and provides standards and continuity across the brand as a whole.

2004 Parent brand

Anachronorm

Clothing

A benchmark line responsible for enduring appeal and staple status

Within the ANACHRONORM brand family, NORM-LABEL is a core line that proposes enduring valu