Omekashi is a Japanese casual womenswear brand directed by Mami Tanida, who was involved in launching the brand in 2013. It began as the occasion line “Omekashiline” of mystic and, following a positive response, added a casual line and expanded its store presence. In addition to womenswear, it also offers a line for children. Its concept is clothing for adult women who want to enjoy a cute, casual style while remaining refined, with a range of polished yet playful items suitable for everyday use.
Concept
Clothing for adult women who want to enjoy a cute, casual style while remaining refined. The range includes polished yet playful items suitable for everyday use.