RUMCHE

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Overview

RUMCHE is a Japanese fashion brand launched by designer Rumi Yasuhara in the Fall/Winter 2018 season. The brand focuses on womenswear and proposes everyday designs incorporating elements of classic, military, and vintage styles. Its concept is “Chain of Wills,” and it aims to create clothing that will be cherished for a long time across generations and eras. It also operates RUMCHE GREEN, which remakes vintage clothing.

Concept

Chain of Wills — a chain of wills

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1 brands
Founded
2023
2023 Sub-brand
RUMCHE GREEN
Clothing

An upcycling line focused on reworking secondhand clothing

RUMCHE GREEN is a vintage remake collection launched by RUMCHE for the Spring/Summer 2023

RUMCHE GREEN is a vintage remake collection launched by RUMCHE for the Spring/Summer 2023 season. While the regular collections propose everyday wear made with new materials and designs, this collection centers on selecting secondhand clothing and reworking it into one-of-a-kind pieces through processes such as deconstruction and dyeing. As an initiative that reuses garments and carries the thoughts of makers and wearers forward, it is the line within the RUMCHE brand family responsible for circular production. The official website also has a dedicated page introducing it as “RUMCHE GREEN VINTAGE REMAKE.”

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