rurumu:

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Country: Japan
Founded: 2018 2010s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

rurumu: is a Japanese fashion brand by designer Kanae Azuma. It began in 2018 as the prêt-à-porter collection of 縷縷夢兎 and began presenting collections in earnest from Spring/Summer 2019. Its offerings center on knitwear and include woven garments, shoes, bags, and fashion accessories. With girlishness as a keyword, the brand is characterized by creating items that emphasize “cute” and thematic concepts. It held its first runway show for Fall/Winter 2021. It also offers the loungewear line Remneh by rurumu:.

Concept

Creating items with girlishness as a keyword, emphasizing “cute” and thematic concepts

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2008

Year Brand Category Description

2008

縷縷夢兎

Parent brand

Clothing

A core ready-to-wear line that expands on one-of-a-kind expressions

rurumu: is a ready-to-wear collection line launched by Kanae Higashi, who runs 縷縷夢兎, to br

rurumu: is a ready-to-wear collection line launched by Kanae Higashi, who runs 縷縷夢兎, to bring clothing to a wider range of people who would wear it, moving beyond activities centered on handmade one-of-a-kind pieces. It began operating in earnest with the Spring/Summer 2019 season. Like 縷縷夢兎, it centers on knitwear, while also offering woven garments, shoes, bags, and fashion accessories, and presenting total looks. Within the group of brands, it complements 縷縷夢兎’s one-of-a-kind and limited-run hand-knits, serving as the core line responsible for seasonal collections. It is positioned as a collection line that presents a broad range of items, in contrast to the casual offerings of no muse by rurumu and the loungewear of Remneh by rurumu.

2008 Parent brand

縷縷夢兎

Clothing

A core ready-to-wear line that expands on one-of-a-kind expressions

rurumu: is a ready-to-wear collection line launched by Kanae Higashi, who runs 縷縷夢兎, to br