sanrio house is a Japanese brand planned and operated by Mash Style Lab Co., Ltd. under license from Sanrio. It launched in March 2026 and is supervised by Sanrio. The brand offers a wide range of products, including fashion, beauty, home goods, and food. With the theme “Kawaii² and always together,” it presents new favorites alongside Sanrio characters, aiming to make everyday life cuter and more positive.
Concept
Kawaii² and always together. Make your everyday life cuter and more positive. New favorites you have yet to discover. Kawaii² across fashion, home goods, and beauty! A new Kawaii world that brings a smile to your face.