TAION

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Primary categories

Overview

Tagline

Pursuing value through exceptional cost performance for the quality
TAION launched in 2016 as a Japan-based brand specializing in inner down. Its name derives from the Japanese word for “body temperature,” and its range centers on inner down, including a wide selection of vests and jackets. With “Pursuing value through exceptional cost performance for the quality” as its slogan, the brand aims to combine high quality and functionality with accessible prices. In addition to several lines, including Basic and Military, it also offers the high-end line TAION EXTRA.

Concept

Our core mission is to create both high-design and high-functional products, and we will continue to focus on high quality with affordable price.

TAION characteristics

TAION: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of TAION

Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of TAION relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2017-2018
2017 Sub-brand
TAION KIDS
Clothing

A kids’ line optimized for children

A children’s line offered by TAION. It offers inner-down garments with details designed fo

A children’s line offered by TAION. It offers inner-down garments with details designed for children’s wearability, focusing on kids’ sizes (100–150, etc.) and one-size options, with features such as snap buttons that make the garments easier for children to put on and take off, and designs that keep down from coming into direct contact with the neck. The lineup includes items using high-FP down and packable specifications, as in the parent brand.

2018 Sub-brand
TAION EXTRA
Clothing

A high-end line with enhanced functionality

A high-end derivative line of TAION. Based on the parent brand’s inner down, it was launch

A high-end derivative line of TAION. Based on the parent brand’s inner down, it was launched with the aim of incorporating high-fill-power down and advanced technologies that TAION had been unable to introduce into its products. It offers a range of items with enhanced functionality, including a heating system using carbon-fiber heat plates, a detachable modular structure, and models powered by a dedicated mobile battery stored in a battery pocket.

Collaboration partners

Dates and partner brands

All collaborations
2025.11.20

Yohji Yamamoto

The third S’YTE installment was available at THE SHOP and other locations. POP-UP events were also held concurrently at affiliated stores such as WILDSIDE.

2024.11.15

Yohji Yamamoto

The second collaboration with S’YTE. A new style of inner down was released early, exclusively at the Y’s Omotesando POP-UP.

2023.11.13

Yohji Yamamoto

A collaboration between S’YTE and TAION. The first collection centered on down innerwear, with distinctive features in details such as stitching.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about TAION

Country of origin, founding year, categories and parent brands.

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