WYM LIDNM

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Overview

Tagline

Ultimate New Basic Wear
WYM LIDNM is a fashion brand from Japan. Launched in 2020 (20SS) as a diffusion line of LIDNM, it is directed by fashion YouTuber Genji. The brand mainly offers basic wear for men, including T-shirts, knitwear, outerwear, pants, and accessories. Through the lens of LIDNM, it pursues greater simplicity and aims to capture the spirit of the times with what it calls “ultimate basic wear.” It operates primarily through D2C channels, including online sales on platforms such as ZOZOTOWN and pop-ups.

Concept

Through the lens of LIDNM, the brand offers ultimate basic wear that pursues greater simplicity and captures the spirit of the times.

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1 brands
Founded
2017
2017 Parent brand
LIDNM
Clothing

An accessible line focused on everyday basics.

A diffusion line launched in Spring/Summer 2020 (20SS) to extend LIDNM’s design filter int

A diffusion line launched in Spring/Summer 2020 (20SS) to extend LIDNM’s design filter into simpler, everyday basic wear. Directed by Genji Koga, it is composed primarily of frequently worn items such as T-shirts, shirts, knitwear, outerwear, trousers, and bags. While the main LIDNM line showcases a broad range of product development, including materials, processing, and silhouettes, WYM LIDNM foregrounds minimalism and versatility, serving to expand everyday clothing options with ZOZOTOWN as a major sales channel. Unlike Llife, which offers items such as perfume, jewelry, and watches, it is positioned as an accessible line centered on clothing.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about WYM LIDNM

Country of origin, founding year, categories and parent brands.

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