LIDNM

Derived from LIDNM, Llife is a line focused on the areas surrounding dress, presented as an “ESSENTIAL COLLECTION” for everyday use across seasons. In addition to fragrance, it offers jewelry, bangles, watches, and other items, complementing LIDNM’s offerings through things worn and scents rather than clothing itself. While LIDNM centers on apparel and presents collections each season, and WYM LIDNM focuses on simple basics, Llife brings together items used across seasons and lifestyle products. Although it is listed alongside LIDNM in the official store, its products are presented independently under the Llife name.

A diffusion line launched in Spring/Summer 2020 (20SS) to extend LIDNM’s design filter into simpler, everyday basic wear. Directed by Genji Koga, it is composed primarily of frequently worn items such as T-shirts, shirts, knitwear, outerwear, trousers, and bags. While the main LIDNM line showcases a broad range of product development, including materials, processing, and silhouettes, WYM LIDNM foregrounds minimalism and versatility, serving to expand everyday clothing options with ZOZOTOWN as a major sales channel. Unlike Llife, which offers items such as perfume, jewelry, and watches, it is positioned as an accessible line centered on clothing.