Fashion brands — founded: 2012 | Page 4

JBANS CLASSIC is an urban character casual brand launched in 2012 by the Korean company Jeibansu. It primarily targets urban men in their 20s and 30s, offering basic designs with a sense of trend at reasonable prices. Centered on a mix of formal items and urban casualwear, its range extends from menswear to accessories, scarves, and ties. It currently focuses on fashion accessories, including handmade bracelets and necklaces.

JDY is a fashion brand founded in Denmark in 2012 as Jacqueline de Yong. It presented its first collection in January 2013 and changed its name to JDY in 2021. The brand offers affordable, trend-led products and primarily produces clothing for women. It is a sub-brand of ONLY and belongs to the BESTSELLER group.

JULY NINE is a bag brand founded in 2012 in Portland, Oregon, by designer Garrett Loveall. It offers bags, accessories, and apparel, and originally started as a brand committed to local production. Its official slogans are “KEEP PORTLAND WEIRED” and “FUN designed products from the city of Portland, Oregon.” The brand focuses on minimal, modern design, functionality for a wide range of settings, and products made to be used repeatedly over time. It also offers several series, including JULY NINE APPAREL SERIES and SEQUEL SERIES. Production was temporarily suspended in February 2022 following the closure of its U.S. factory, but the brand restarted in August of that year and continues production in Japan, Asia, and the U.S.

JUN MIKAMI is a Japanese womenswear fashion brand launched by designer Jun Mikami in the Spring/Summer 2012 season. After attending Bunka Fashion College and completing her studies at Otsuka Textile Design College, Mikami founded the brand, drawing on her experience as a designer at an apparel manufacturer and her freelance knitwear production. With expertise spanning yarn dyeing, design, and knitting, the brand develops garments and accessories rooted in hand knitting. Its current collections include shirts, outerwear, and bottoms in addition to knitwear.

JUNIPER is a womenswear brand based in Jaipur, India, founded in 2012 by Pooja Agarwal. With Aman Exports International as its parent company, it offers ethnic and fusion wear that gives a contemporary interpretation of Indian traditions, including kurtas, tunics, dresses, ethnic sets, coordinated outfits, and lehenga cholis. Its philosophy is to incorporate trends while drawing on tradition and a sense of heritage, and founder Pooja Agarwal is also involved in creative direction and collection development.

JUSGLITTY Luxe is an occasion and dress line derived from JUSGLITTY, a Japanese women's brand developed by Arpege. Launched in 2012, it offered dresses, gowns, stoles, and other items for special occasions such as weddings, wedding after-parties, and appreciation parties. It inherited JUSGLITTY's brand background and specialized in festive items for parties. In 2018, the official blog introduced it as an occasion line suited to weddings and other invited events.

Jack O'Neill Collection is an apparel line named after Jack O'Neill, the founder of O'Neill, a surf brand originating in California, USA. Centered mainly on men's casual wear, it offers T-shirts, shirts, shorts, board shorts, and other items, presenting styles rooted in the brand's heritage.

JamgardEn is a Japanese sock brand established in June 2012. Operated by Garrett Co., Ltd., it offers legwear centered on socks, fashion accessories, and lifestyle goods, based on combinations of trends, individuality, and materials. The brand name embodies the idea of bringing its own worldview and feminine elements together in a single garden. Its philosophy is to let people enjoy choosing socks as they would pick wildflowers to make a bouquet. It also offers the functional sock line KARUWORK.

JAN VANDERSTORM is a menswear brand founded in Germany in 2012. As a brand of the Klingel Group, it initially focused on casual wear for men in larger sizes and began operating as an independent business in 2014. Based in Berlin, it offers shirts, knitwear, jackets, trousers, and other items. The brand emphasizes size availability, comfort when worn, and fit, offering products ranging from casual to smart casual, including sizes equivalent to 7XL.

Jeep Performance Parts is a performance parts division and product line for Jeep vehicles, launched in 2012 by the U.S. Jeep and Mopar brands. Aimed at off-road enthusiasts, it offers lift kits, axles, bumpers, winches, skid plates, suspensions, rock rails, and more. It provides parts designed, developed, and quality-tested to the same rigorous standards as Jeep vehicles, supporting improved off-road capability and vehicle customization.

Joe Chia is a fashion brand founded in 2012 in Kuala Lumpur, Malaysia, by Joe Chia and Melissa Deng. Centered on precise construction, high-quality materials, and meticulous tailoring, the brand offers clothing that blends classic and contemporary elements. Its range includes apparel, footwear, and accessories, and it continues to present at fashion weeks in Paris and Shanghai.

JOHN ELLIOTT is a fashion brand founded in Los Angeles in 2012 by designer John Elliott, who is from California, USA. It initially launched as “John Elliott + Co.” and changed its name to “John Elliott” in 2015. Centered on men’s essential wear, the brand offers denim, sweatshirts, outerwear, and other items, and in recent years has expanded into womenswear and footwear. It is involved from material development through production and aims to create high-quality clothing intended for long-term use.

Joshua Sanders is a fashion brand founded in 2012 by Vittorio Cordella and based in Milan, Italy. With shoes and accessories at its core, it also offers menswear and womenswear. Its official positioning centers on “street-couture,” combining Italian craftsmanship with a multicultural perspective and a playful spirit to present high-quality collections for the next generation. Its signature pieces include skater flats and slides, and it has built an international sales network.

KAN6312 is a street fashion brand that officially launched in Korea in 2012. Starting from the lines and forms of tattoos and the contrast between black and white, it offers T-shirts, sweatshirts, hoodies, outerwear, pants, masks, and other items that fuse tattoo artwork with fashion. The brand name derives from a legend of the Mohican people, whose era came to an end in 1763, and its 2012 launch year. It reinterprets Mohican culture through the themes of “passion” and “heart.” Under the slogan “Awaken the Giant within,” it pursues the expression of individuality and the instinct for freedom.

KARL is a diffusion line of Karl Lagerfeld, presented in Paris in 2012 by designer Karl Lagerfeld. Focused primarily on womenswear, it offers ready-to-wear, bags, and accessories, and is characterized by online sales and a relatively affordable price range. The brand incorporates elements of Lagerfeld’s signature style, such as monochrome designs, fingerless gloves, and detachable collars, and designs products for urban customers of the digital generation.

KARL LAGERFELD PARIS is a brand that carries on the aesthetic of designer Karl Lagerfeld and originated in Paris, France. Its main collection launched around 2012, and its full-scale expansion into North America began in 2015. Centered on women's and men's ready-to-wear, it offers a wide range of products, including bags, shoes, and accessories, and is characterized by tailoring and accessories that blend Parisian classicism with rock chic.

KATSUYUKIKODAMA is a Japanese bag and leather goods brand created by designer 兒玉勝之. The brand debuted in January 2012 at TRANOI, a joint exhibition in Paris, and began full-scale operations in Japan in 2014, with Tokyo as its base. With “presence” as its theme, the brand emphasizes the fusion of design, pattern-making, and materials to enhance the presence of both its items and their owners. It handles the entire process at its own factory, from design, material selection, and sample production through manufacturing. Its lineup includes bags, wallets, and accessories, with the backpack “PACK-1” as its icon.

KICS DOCUMENT. is a menswear brand founded in Japan in 2012 by Kanako Takeishi, a graduate of the College of Art at Nihon University who studied fashion design and menswear tailoring at FIT. Based in Tokyo, the brand centers on shirts and also offers knitwear, cut-and-sew items, pants, jackets, and coats. It emphasizes an “All Made in Japan” approach, with fabrics, buttons, patterns, sewing, and processing all handled in Japan, as well as the preservation and transmission of Japanese craftsmanship. In 2014, it added KHONOROGICA, a label covering a full range of items.

Kate Spade Saturday was a lifestyle brand launched in 2012 in New York, USA, as a sister brand to kate spade new york. Centered on the spirit of “Saturday” seven days a week, it offered a wide range of items emphasizing functionality and practicality, featuring simple forms and go-anywhere silhouettes, across apparel, handbags, accessories, and home and tableware. Operations as a standalone business ended in 2015, and its key elements were integrated into kate spade new york.

KidSuper is a streetwear brand founded in 2012 by designer and artist Colm Dillane in Williamsburg, Brooklyn, New York. Centered on fashion, it works across a range of fields, including art, music, and media, and emphasizes drawing out the “inner superhero” and presenting work that leads to conversation. Shared as a “movement” rather than merely as “things,” the brand offers clothing and accessories, primarily for men, as well as items for women.

Knomadik by Daniel Patrick was a Los Angeles-based fashion line launched in early 2012 by designer Daniel Patrick, originally from Sydney, Australia, and his wife Jenny, after he moved to the United States. It focused on everyday basics such as hoodies, sweatshirts, T-shirts, and drop-crotch pants, and was positioned as a diffusion line complementing the Daniel Patrick main line. Its inspirations included nomadic activities in deserts and mountains, primitive cultures, and futuristic imagery. From Spring/Summer 2016, the collection name was integrated into Daniel Patrick, ending its presence as an independent brand name.

Kuboraum is an eyewear brand launched in Berlin, Germany, in 2012 by Livio Graziottin and Sergio Eusebi. It views glasses as “masks,” entities with the power to change how the wearer sees themselves (their perception of the self). Its production is based on the handiwork of Italian artisans, and its slogan is “DREAMED IN BERLIN HANDMADE IN ITALY.” It also develops Innerraum as a related accessories project.

L&Co.BRIDAL is the bridal jewelry line of L&Co., launched in 2012 by Lucky and Company, a long-established jewelry manufacturer in Kofu, Yamanashi Prefecture. With “HEUREUX (happiness) × HERITAGE (inheritance)” as its concept and “Connected happiness, connected feelings” as its theme, it offers wedding and engagement rings. It handles planning, design, manufacturing, and sales in-house, and presents rings that make use of a wide range of designs and materials.

L'Agent by Agent Provocateur is the diffusion line of the British lingerie brand Agent Provocateur. In October 2012, actress Penélope Cruz and Monica Cruz jointly took part in its design, with Agent Provocateur creative director Sarah Shotton also reportedly involved. The parent brand Agent Provocateur was founded in 1994 by Joseph Corré and Serena Rees, with “stimulating, enchanting and arousing” as its mission.

L’Attitude is a Japanese accessories brand designed and produced by stylist Aya Kurosaki since 2012. It mainly offers statement jewelry such as necklaces, rings, and earrings, and launched new collections as an independent brand after serving as phoebe’s signature line. Its official concept is “HI CASUAL STATEMENT JEWELRY.” The brand presents the fashion sensibility of luxury brands at affordable prices and quality. Kurosaki is confirmed to have been responsible for the brand’s design and production through 2019.

LA ROSE (LAROSE PARIS) is a hat brand launched in Paris, France, in 2012 by Marc Bauget and Isaac Larose Farmer. Centered on five-panel caps, the brand also offers styles such as fedoras. Hats designed at its Paris atelier are made by French hatmakers. The brand’s concept is “the excellence of millinery applied to the cap.” Milliner Pauline Brosse is involved in creating unique models.

LARTIGENT is a womenswear brand launched in Seoul, South Korea, for Spring/Summer 2012. Founded by former fashion designer Kim Seong-gwon, it is centered on contemporary casualwear that reflects modern culture and presents a range of sensibilities that move between girlhood and womanhood. Its style is characterized by chic, modern forms incorporating elements such as lace and floral prints. The brand is available through major online platforms and select shops in South Korea, and also sells overseas. It is a designer brand originating in South Korea.

LES (ART)ISTS is a French fashion brand founded in Paris in 2012 by Christophe Nguyen. It draws inspiration from a fictional football club whose members are icons of art, fashion, and music, and initially offered T-shirts inspired by American football jerseys. Today, in addition to T-shirts, it offers sweatshirts, hoodies, pants, outerwear, knitwear, and accessories, featuring garments that incorporate motifs of cultural icons and sports clubs.

LIVETART is a lifestyle and fashion brand launched in Japan in 2012 and developed by PAL Co., Ltd. Its name is a coined term combining the Norwegian words “LIVET” (life) and “ART” (art). At its launch, the brand offered household goods, art, clothing, and other items, presenting craftsmanship and pieces that retain their value over time from a fashion perspective. It currently offers women’s clothing, bags, accessories, and other items, and also proposes clothing to wear for special occasions, for oneself or someone else.

LIXTICK is a Japanese lifestyle brand founded by OHKUS in 2012. Based in Osaka, it develops and offers apparel, socks, eyewear, as well as flavored toothpicks, portable incense, and household goods. The brand states that it aims to bring “stimulation” and “room to breathe” to everyday life, translating ideas drawn from culture, music, graffiti, and art into products that combine humor and practicality. It is also known for its concept of “pocket art,” which brings art into items carried every day.

LOSTGARDEN is a footwear brand launched in South Korea in 2012. It is operated by WORTHWORKS, based in Seongdong-gu, Seoul, and offers lace-up shoes, loafers, sandals, boots, and other styles, with a focus on men's footwear. The brand's official introduction describes its designs as combining artistry and creativity through a variety of experiments grounded in a spirit of challenge. In addition to its signature line, it offers the “UNIFORM” line, designed with everyday use in mind.

LUCLEON is an in-house brand launched in 2012 by Denmark’s Trendhim. It offers accessories, primarily jewelry for men, as well as watches, wallets, and bags. In its official introduction, the brand centers on the image of a man who makes an impression through quiet confidence and strength rather than relying on conspicuous displays. The products are designed by Trendhim’s in-house design team in Denmark and sold through Trendhim.

LYLY ERLANDSSON is a jewelry brand that began creating pieces in 2012 at an atelier in a lakeside forest. Its offerings include rings, pendants, bracelets, and earrings, and its work is characterized by organic forms that combine colored stones with flowers and plants as primary motifs. The official website describes the brand as expressing organic beauty by combining colored stones with floral and plant motifs. Personal information about the designer has not been disclosed. The official website presents PRAY FOR as a diffusion brand.

Lele Sadoughi is an American accessories brand founded in New York in 2012 by Lisa “Lele” Sadoughi. Centered on headbands, it offers a wide range of items, including jewelry, sunglasses, handbags, and hats. The designer describes an approach that encourages people to playfully try new looks through open, bold, tactile experiences, and uses embellishments to enhance not only appearance but also everyday life.

Leon Emanuel Blanck (Leon Emanuel Blanck) is a German fashion brand founded by the designer himself in 2012. Starting from the relationship between the human body, materials, and movement, the brand centers on constructing garments three-dimensionally through an approach akin to making sculpture. Its core concept is “ANFRACTUOUS DISTORTION,” and its work is characterized by a creative process grounded in anatomical inspiration from the body. Atelier work takes place in Germany (Heidelberg/Berlin), and the collections extend beyond garments into forms of expression such as sculpture.

Level Shoes is a luxury footwear retail concept originating in the UAE, launched at Dubai Mall in 2012. Operated by Chalhoub Group, it offers shoes, bags, and accessories for women, men, and children. Its flagship store also provides services such as personal shopping and restoration. It carries more than 250 designer brands and officially describes itself as “the world’s largest destination for shoes, bags, and accessories.”

Little Eleven Paris is a children's fashion line launched in 2012 by Eleven Paris, which originated in Paris, France. It offers casual streetwear, focusing primarily on children's clothing. Its official introduction describes an urban style and states that it resumed its activities in children's clothing in 2024 after a temporary hiatus.

Lizzie Mandler Fine Jewelry is a Los Angeles-based fine jewelry brand founded by designer Lizzie Mandler in 2012. Its offerings include rings, necklaces, earrings, and bracelets, with each piece made from solid 14K/18K gold. The brand uses ethically sourced natural diamonds and gems, and its pieces are designed and handmade in Los Angeles. Knife-edge details are a signature feature.

Louis Vuitton Objets Nomades is a limited interior and design collection launched in 2012 by the French maison Louis Vuitton. Inspired by the spirit of travel (Art of Travel), it creates experimental yet functional furniture, lighting, decorative objects, and travel accessories in collaboration with renowned designers from around the world. Each piece brings together Louis Vuitton’s savoir-faire and the designer’s vision, and is presented internationally through exhibitions such as Design Miami and special commissions.

Lousy Livin is an underwear and skate-related brand from Hamburg, Germany. In 2012, artist and illustrator Stefan Marx and Pitt Feil co-founded it, building on the legacy of Cleptomanicx. The brand focuses on boxer shorts, trunks, and socks, and also offers pajamas, bed linen, apparel, and other items. It also develops collaborations centered on prints featuring Marx’s drawings.

A women’s brand offering an unpretentious French casual style.

L’Egérie by JMP is a line launched in 2012 by the French fashion brand Jean Marc Philippe. It began selling in Paris and offered trend-conscious, affordable clothing aimed at a younger audience than the brand’s previous collections.

M by Bruno Magli was introduced in 2012 as a sub-line of the Italian brand Bruno Magli. The brand uses the slogan “your stylish first step into luxury” and presents a “new youthful collection” that combines modernity and sophistication. Centered on men's and women's footwear, it offers designs rooted in traditional craftsmanship at a comparatively accessible price point. Collections are still available through its official store.

MACH & MACH was founded in 2012 in Tbilisi, Georgia, by sisters Nina and Gvantsa Macharashvili. The brand is known for sculptural luxury footwear centered on crystal embellishments, including heels adorned with crystals. In 2020, it began production in Italy (Parabiago, Lombardy), combining Georgian creativity with Italian craftsmanship. Based in Tbilisi and Milan, it presents its collections worldwide through select retailers and its own online store.

MAISON DE REEFUR was a Japanese lifestyle shop and brand opened by Jun in Daikanyama, Tokyo, in April 2012, with model Rinka as creative director. Centered on fashion, it offered daily wear and homewear from its original brand REEFUR, as well as lifestyle goods selected from around the world. The shop also housed a café, flower shop, and wedding salon. Following the brand’s suspension, all stores ceased operations on January 14, 2020.

MEI OCEAN is a bag brand originating in Huntington Beach, California, USA. Use of the trademark “MEI OCEAN” was confirmed to have begun in 2012. As a line developed by MOUNTAIN EQUIPMENT INC. (MEI), it offers backpacks, shoulder bags, and other items based on a concept rooted in the Southern California lifestyle, blending sports culture, surfing, and beach culture.

MISTERGENTLEMAN is a Japanese menswear brand launched with its Spring/Summer 2012 collection. Created by designers Takeshi Osumi and Yuichi Yoshii, it offered menswear as well as shoes, bags, and accessories. Starting from the basic styles favored in everyday life, it adopted “postmodern clothing,” adding variation through details and styling. In 2022, marking its 10th anniversary, the brand changed its name to SOFTHYPHEN and ended its offerings under the MISTERGENTLEMAN name.

MIZUNO +me is a women’s sports apparel line launched in 2012 by Mizuno, a sports manufacturer based in Osaka. It was planned primarily by a project team of female employees formed through an internal open call, and offered products for running and outdoor activities, as well as accessories. Its defining feature was incorporating women’s perspectives into product planning, with a focus on balancing Mizuno’s distinctive functionality and design. Its brand concept was “TOTAL BODY MANAGEMENT — Everything for my body,” and its products included features designed to conceal areas of the body whose lines women may be conscious of.

MONOFOLD is a bag brand that began in Seoul, South Korea, in 2012. It offers backpacks, messenger bags, and other bags designed to carry everyday items such as laptops and tablets. The brand is based on the idea that one bag can serve many different purposes, with a focus on ease of use and durability for commuters. The name combines “MONO” (one) and “FOLD,” expressing the idea of making products usable in various forms and for different purposes.

A streetwear brand that emerged from Jaden Smith's creative collective. It offers clothing featuring bold graphics and strong messaging.