Fashion brands — founded: 2012 · related keyword: Wardrobe basics

A reflection of the diversity that continues to define the city’s landscape, Awake NY draws on a plethora of Baque’s influences to capture the spirit and sensibility of the five boroughs. As the brand grows globally, community remains a core pillar.

Love who you are on days off without a suit.

Make Yourself Comfortable™

A cute, enhanced look without anyone noticing ♥

The cutest street brand in the universe

Honest socks for every day

Urban Character Casual

The Knomadik project is really an extension of my nomadic vision.

Postmodern clothing

MUVEIL WORK was a casual line spun off from the Japanese fashion brand MUVEIL in 2012. Created by designer Michiko Nakayama, it focused on classic everyday wear such as denim, chinos, and sweatshirts. It began by making independent the casual items that had originally been proposed as part of MUVEIL outfits, and launched in earnest with the 2013 Cruise Collection. It proposed products around a different theme each month. In 2016, its basic line was integrated into MUVEIL’s main line, bringing its development as an independent brand to an end.

“NAKED” means naked, in a fresh, untouched state. “KID” refers to the idea that it is the kids living in any given era who create culture. “NAKID” is a coined term combining these two meanings. The designs incorporated lo-fi, DIY visuals often seen in flyers and record jackets from the 1970s to the 1990s, and the line offered basic items.

We design menswear clothes that last beyond the seasons.

Simplicity that never gets old

For “Friends” “Lovers” “Parent&Child”―a lifestyle shop that enriches the hearts of all kinds of “COUPLE”.

closet story was an original label launched by UNITED ARROWS in Fall/Winter 2012. Aimed at adult women, it focused primarily on basic apparel based on French chic, including cardigans, dresses, and blouses.

Everyday wear with a sense of incongruity

High-end, simple, modern and basic style from TOKYO for adults living in the city