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Floyd vs Bernhard Willhelm: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Floyd Swap brands

Floyd

Germany Founded 2019

Streetwear · Decoration & playfulness · Minimal & basics

Bernhard Willhelm

Germany Founded 1999

Decoration & playfulness · Avant-garde & designer · Luxury & heritage

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    Bernhard Willhelm shows a stronger emphasis

  • Minimal & basics

    Floyd shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Floyd (solid line, circles)
  • Bernhard Willhelm (dashed line, squares)
Traits of Floyd and Bernhard Willhelm, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Floyd
  • Bernhard Willhelm
Minimal & basics
Floyd：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Polished & dressy
Floyd：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Luxury & heritage
Floyd：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Avant-garde & designer
Floyd：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Decoration & playfulness
Floyd：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Streetwear
Floyd：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Trends & youth culture
Floyd：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Sporty & sportswear
Floyd：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Outdoor & functional
Floyd：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand

Basic information

Field
Floyd
Bernhard Willhelm
Country Germany Germany
Founded 2019 1999
Category Bags Clothing
Other categories — Art projects

— indicates information that is not available.

Brand profiles

Collaborations

Floyd

No information is available.

Bernhard Willhelm

  • 2024-09-28

    grounds

    Their fourth collaboration for 2024 AW “Romanesque.” Three styles, including the BULKY sock trainer, were released on September 28.

Bernhard Willhelm collaborations

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