Compare brand traits, similarities and differences.
Trends & youth culture · Avant-garde & designer · Decoration & playfulness
Sporty & sportswear · Streetwear · Trends & youth culture
Devilock shows a stronger emphasis
Open YY shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
| Field | ||
|---|---|---|
| Country | South Korea | Japan |
| Founded | 2020 | 1996 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear | Lifestyle products Art projects |
— indicates information that is not available.
OPEN YY is a Korean fashion brand based in Seoul. It was founded in 2020 by the Kim sisters, Ji-Young and Bo-Young. Centered on YY, which comes from the two sisters’ names, the brand name reflects the idea that they share similarities while...
DEVILOCK is a Japanese street fashion brand launched by Noriaki Endo in 1996 in Ebisu, Tokyo. Centered on apparel, it has developed projects connected with music, combat sports, and toy culture, expanding its following within the context of...
The brands share designer-led expression and distinctive designs.
The brands share designer-led expression and distinctive designs.
The brands share designer-led expression and distinctive designs.
The brands share designer-led expression and connections to youth culture.
The brands share distinctive designs and autumn and winter styles.
The brands share distinctive designs and connections to youth culture.
The brands share designer-led expression and connections to youth culture.
The brands share distinctive designs and connections to youth culture.
The brands share distinctive designs and connections to youth culture.
The brands share connections to youth culture and womenswear.
The brands share connections to youth culture and womenswear.
The brands share designer-led expression and distinctive designs.