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emmi vs ALPHA STYLE: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: emmi Swap brands

emmi

Japan Founded 2015

Sporty & sportswear · Minimal & basics · Polished & dressy

ALPHA STYLE

Hong Kong SAR China Founded 2017

Streetwear · Trends & youth culture · Outdoor & functional

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Minimal & basics

    emmi shows a stronger emphasis

  • Polished & dressy

    emmi shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • emmi (solid line, circles)
  • ALPHA STYLE (dashed line, squares)
Traits of emmi and ALPHA STYLE, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • emmi
  • ALPHA STYLE
Minimal & basics
emmi：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Polished & dressy
emmi：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Luxury & heritage
emmi：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Avant-garde & designer
emmi：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Decoration & playfulness
emmi：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Streetwear
emmi：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Trends & youth culture
emmi：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Sporty & sportswear
emmi：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Outdoor & functional
emmi：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand

Basic information

Field
emmi
ALPHA STYLE
Country Japan Hong Kong SAR China
Founded 2015 2017
Category Clothing Clothing
Other categories Footwear Lifestyle products —

— indicates information that is not available.

Brand profiles

Brand lines

emmi

  • emmi atelier

    emmi atelier is one of the original lines of emmi, developed by Mash Sports Lab, and is responsible ...

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  • emmi studio

    emmi studio was launched as emmi’s original line for studio sports, centered on functional wear suit...

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ALPHA STYLE

  • AlphaStyle / The KUDUs

    AlphaStyle / The KUDUs is a specialized collection centered on puffers (down jackets), categorized o...

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  • United Society

    United Society is a core/sub-line officially presented by AlphaStyle, focusing on versatile essentia...

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  • APEX

    APEX (APEX Puffer Collection) is a technically oriented outerwear line whose design emphasizes weath...

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Collaborations

emmi

  • 2026-01-01

    Onitsuka Tiger

    The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.

emmi collaborations

ALPHA STYLE

No information is available.

Brands similar to emmi

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