Compare brand traits, similarities and differences.
Luxury & heritage · Decoration & playfulness · Polished & dressy
Decoration & playfulness · Avant-garde & designer · Trends & youth culture
Chopard shows a stronger emphasis
grounds shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
| Field | ||
|---|---|---|
| Country | Switzerland | Japan |
| Founded | 1860 | 2019 |
| Category | Watches | Footwear |
| Other categories | Bags Accessories Eyewear Fragrance | Clothing Bags Art projects |
— indicates information that is not available.
Chopard is a luxury watch and jewelry maison founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland. It moved its base to Geneva in 1937 and is currently operated under the Scheufele family. Caroline Scheufele serves as artistic...
grounds is a footwear brand launched in Japan in 2019. It is directed by MIKIO SAKABE and operated by FOOLS Inc. With “LEAP GRAVITY” as its guiding concept, the brand offers sculptural sneakers and boots that focus on the relationship betwe...
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and functional design.
The brands share distinctive designs and functional design.
The brands share distinctive designs and functional design.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and attention to materials and craftsmanship.
The brands share distinctive designs and attention to materials and craftsmanship.
The brands share distinctive designs and concept-driven design.
The brands share designer-led expression and playful expression.
The brands share distinctive designs and concept-driven design.
The brands share designer-led expression and unisex collections.
The brands share concept-driven design and avant-garde expression.