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GU vs ATTACHMENT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

ATTACHMENT

Japan Founded 1999

Minimal & basics · Polished & dressy · Avant-garde & designer

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    GU shows a stronger emphasis

  • Minimal & basics

    ATTACHMENT shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • ATTACHMENT (dashed line, squares)
Traits of GU and ATTACHMENT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • ATTACHMENT
Minimal & basics
GU：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand

Basic information

Field
GU
ATTACHMENT
Country Japan Japan
Founded 2006 1999
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

ATTACHMENT

  • KAZUYUKI KUMAGAI

    A menswear collection line launched under the name of Kazuyuki Kumagai, founder of ATTACHMENT. It be...

    View more
  • FEMMENT

    FEMMENT is a derivative line responsible for the women’s division within ATTACHMENT’s brand family. ...

    View more
  • STILL ATTACHMENT

    STILL ATTACHMENT is an aspirational line by 光希榎本, designer of ATTACHMENT, presenting a further refin...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

ATTACHMENT

  • 2021-01-08

    LIDNM

    A collaborative collection by WYM LIDNM and ATTACHMENT. The lineup includes the IRREGULAR SLEEVE RELAX PO, LOOSE TAPERED PANTS, NO COLLAR ZIP BLOUSON, and WIDE BOX CHESTER COAT, among other items. Limited-quantity made-to-order sales have begun on ZOZOTOWN.

ATTACHMENT collaborations

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