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GU vs Emilio Pucci: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Emilio Pucci

Italy Founded 1947

Decoration & playfulness · Luxury & heritage · Sporty & sportswear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Luxury & heritage

    Emilio Pucci shows a stronger emphasis

  • Decoration & playfulness

    Emilio Pucci shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • Emilio Pucci (dashed line, squares)
Traits of GU and Emilio Pucci, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • Emilio Pucci
Minimal & basics
GU：Relative prominence within the brand
Emilio Pucci：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
Emilio Pucci：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
Emilio Pucci：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
Emilio Pucci：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
Emilio Pucci：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
Emilio Pucci：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
Emilio Pucci：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
Emilio Pucci：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
Emilio Pucci：Relative prominence within the brand

Basic information

Field
GU
Emilio Pucci
Country Japan Italy
Founded 2006 1947
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear Eyewear Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

Emilio Pucci

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Emilio Pucci

  • 2023-11-22

    Fusalp

    The second installment of Fusalp × Pucci’s ski-print capsule collection. New Pucci prints feature on technical-fabric ski suits, down pieces, and knitwear. Launched and made available on November 22, 2023.

  • 2021-06-10

    Supreme

    On June 10, 2021, archive-print items featuring patterns such as Fantasia/Tulipani were released in collaboration with Emilio Pucci.

  • 2020-11-26

    KOCHÉ

    Pucci eyewear featuring KOCHÉ (Christelle Kocher) as guest designer. First unveiled at MFW 2020, the collection was reported to include four sunglasses styles in November 2020.

  • 2020-09-26

    Tomo Koizumi

    An SS21 capsule collaboration with Tomo Koizumi. It was unveiled with the release of a short film during Milan Fashion Week on September 26, 2020, and went on sale in March 2021.

  • 2015-03-17

    Orlebar Brown

    A swimwear capsule collaboration with Orlebar Brown (around 20 pieces). Shorts, rash guards, beach bags, and other items featuring Pucci archival prints were launched from mid-March 2015.

Emilio Pucci collaborations

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