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GU vs Joop!: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Joop!

Germany Founded 1986

Decoration & playfulness · Luxury & heritage · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    GU shows a stronger emphasis

  • Luxury & heritage

    Joop! shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • Joop! (dashed line, squares)
Traits of GU and Joop!, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • Joop!
Minimal & basics
GU：Relative prominence within the brand
Joop!：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
Joop!：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
Joop!：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
Joop!：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
Joop!：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
Joop!：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
Joop!：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
Joop!：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
Joop!：Relative prominence within the brand

Basic information

Field
GU
Joop!
Country Japan Germany
Founded 2006 1986
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Accessories Footwear Eyewear Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

Joop!

  • JOOP! JEANS

    Reintroduced amid the 2016 brand restructuring that consolidated the former Collection and Casual di...

    View more
  • JOOP! LIVING

    A line for living spaces established in the wake of JOOP!’s expansion into a lifestyle brand from th...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Joop!

No information is available.

Brands similar to GU

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Brands similar to Joop!

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