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GU vs Lewis Leathers: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Lewis Leathers

United Kingdom Founded 1892

Streetwear · Outdoor & functional · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    GU shows a stronger emphasis

  • Streetwear

    Lewis Leathers shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • Lewis Leathers (dashed line, squares)
Traits of GU and Lewis Leathers, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • Lewis Leathers
Minimal & basics
GU：Relative prominence within the brand
Lewis Leathers：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
Lewis Leathers：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
Lewis Leathers：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
Lewis Leathers：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
Lewis Leathers：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
Lewis Leathers：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
Lewis Leathers：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
Lewis Leathers：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
Lewis Leathers：Relative prominence within the brand

Basic information

Field
GU
Lewis Leathers
Country Japan United Kingdom
Founded 2006 1892
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear Eyewear

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

Lewis Leathers

  • AVIAKIT

    AVIAKIT is a historic label introduced around 1930 by D. Lewis (later Lewis Leathers) as a brand nam...

    View more
  • D Lewis

    D Lewis is a trade name/label used during the brand’s early years, and a historical designation unde...

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  • N Jones

    N Jones is a historical label derived from the retail name established by the Lewis brothers in 1917...

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Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Lewis Leathers

  • 2026-02-21

    PORTER

    Released on February 21, 2026, Lewis Leathers × PORTER is a collaboration with a British motorcycle-wear brand, featuring six bag styles and a wallet and incorporating the diamond-quilt design of the MONZA rider jacket into the specifications.

  • 2022-08-03

    COMME des GARÇONS

    In 2022, AVIAKIT models such as the classic Lightning Tight Fit were reconstructed. Striking leatherwear with a black body and white sleeves was sold in Aoyama.

Lewis Leathers collaborations

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