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GU vs NEIGHBORHOOD: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

NEIGHBORHOOD

Japan Founded 1994

Streetwear · Outdoor & functional · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    NEIGHBORHOOD shows a stronger emphasis

  • Trends & youth culture

    GU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • NEIGHBORHOOD (dashed line, squares)
Traits of GU and NEIGHBORHOOD, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • NEIGHBORHOOD
Minimal & basics
GU：Relative prominence within the brand
NEIGHBORHOOD：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
NEIGHBORHOOD：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
NEIGHBORHOOD：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
NEIGHBORHOOD：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
NEIGHBORHOOD：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
NEIGHBORHOOD：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
NEIGHBORHOOD：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
NEIGHBORHOOD：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
NEIGHBORHOOD：Relative prominence within the brand

Basic information

Field
GU
NEIGHBORHOOD
Country Japan Japan
Founded 2006 1994
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Accessories Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

NEIGHBORHOOD

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

NEIGHBORHOOD

  • 2026-05-25

    Goemon

    Setta sneakers documented around May 2026. Combining the form of setta sandals and sneakers, they use Italian-made leather and reimagine traditional footwear with NEIGHBORHOOD’s foot-bone graphic.

  • 2026-03-20

    Katharine Hamnett

    A renewed collaboration confirmed in 2026. Joint messagewear that brings political messaging, such as Katharine Hamnett’s “NOT WAR,” to NEIGHBORHOOD’s black and military-style apparel.

  • 2026-02-10

    agnes b.

    A collaborative black jacket noted around February 2026. Centered on a three-button design inspired by the film Reservoir Dogs, it combines the refinement of agnès b. with NEIGHBORHOOD’s dark aesthetic.

  • 2026-01-06

    Pro-Keds

    A collaborative sneaker noted around January 2026. Based on Pro-Keds’ classic low-top silhouette, it adds NEIGHBORHOOD logos, a monochrome color scheme, and a rugged street sensibility.

  • 2025-12-05

    Yohji Yamamoto

    A collaboration collection by Yohji Yamamoto POUR HOMME × NEIGHBORHOOD, featuring A-2 jackets, deck jackets, and other items (2026SS).

  • 2025-12-05

    Yohji Yamamoto POUR HOMME

    A collaborative menswear collection released in December 2025. Centered on A-2 flight jackets, deck jacket-style outerwear, and distressed denim, it fuses the rugged elements of Yohji Yamamoto and NEIGHBORHOOD.

NEIGHBORHOOD collaborations

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