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Patta vs BRIEFING: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Patta Swap brands

Patta

Netherlands Founded 2004

Streetwear · Trends & youth culture · Sporty & sportswear

BRIEFING

Japan Founded 1998

Sporty & sportswear · Outdoor & functional · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Sporty & sportswear.

Different traits

  • Streetwear

    Patta shows a stronger emphasis

  • Trends & youth culture

    Patta shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Patta (solid line, circles)
  • BRIEFING (dashed line, squares)
Traits of Patta and BRIEFING, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Patta
  • BRIEFING
Minimal & basics
Patta：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Polished & dressy
Patta：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Luxury & heritage
Patta：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Avant-garde & designer
Patta：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Decoration & playfulness
Patta：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Streetwear
Patta：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Trends & youth culture
Patta：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Sporty & sportswear
Patta：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Outdoor & functional
Patta：Relative prominence within the brand
BRIEFING：Relative prominence within the brand

Basic information

Field
Patta
BRIEFING
Country Netherlands Japan
Founded 2004 1998
Category Clothing Bags
Other categories Bags Accessories Footwear Eyewear Art projects Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

Patta

  • Patta Soundsystem

    Patta Soundsystem is Patta’s official sub-label for organizing its music-related activities and musi...

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  • Patta Running Team

    Patta Running Team is a running-focused community and project launched in 2010 by co-founder Edson S...

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  • Patta Foundation

    Patta Foundation is a nonprofit organization established by Patta that supports and implements proje...

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  • Patta Magazine

    Patta Magazine is a limited-run brand magazine published by Patta, and a media project that conveys ...

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  • Patta Kids

    Patta Kids is Patta’s official children’s apparel line that adapts the brand’s core silhouettes and ...

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  • Patta Femme

    Patta Femme is Patta’s women-focused collection introduced in 2022. The capsule offers garments size...

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BRIEFING

Collaborations

Patta

  • 2024-12-20

    Alpha Industries

    A 2024 collaboration commemorating Patta’s 20th anniversary. It translated the hip-hop and urban community backgrounds shared by both brands into a co-branded MA-1 bomber jacket with Patta’s characteristic streetwear feel.

  • 2024-09-13

    Nike

    A 20th-anniversary reissue of the Air Max 1 “Chlorophyll” created by Patta. It follows the materials and color scheme of the 2009 OG, while adding anniversary packaging and other details, and was reissued in 2024.

  • 2023-06-23

    JUNYA WATANABE MAN

    The collaboration brand was mentioned at the 2024 SS collection runway. No items or release date are specified.

  • 2023-03-10

    Converse

    A collaboration with Patta (2023, Four-Leaf Clover Capsule). Announced on 3/6 and released on 3/10, it features the One Star Pro with four-leaf clover embroidery and hairy suede, alongside four apparel pieces.

  • 2021-07-23

    BEAMS

    A collaboration T-shirt by Patta and BEAMS, exclusive to the Harajuku store and featuring “HARAJUKU” lettering and an orange colorway. Released in 2021.

Patta collaborations

BRIEFING

  • 2025-08-23

    BEAMS

    A USA-made “TA PACK” special edition by BRIEFING × BEAMS PLUS, released in August 2025 as a commuting bag.

BRIEFING collaborations

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