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SUBU vs Kith: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

Kith

United States Founded 2011

Trends & youth culture · Streetwear · Sporty & sportswear

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Outdoor & functional

    SUBU shows a stronger emphasis

  • Streetwear

    Kith shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • Kith (dashed line, squares)
Traits of SUBU and Kith, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • Kith
Minimal & basics
SUBU：Relative prominence within the brand
Kith：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
Kith：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
Kith：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
Kith：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
Kith：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
Kith：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
Kith：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
Kith：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
Kith：Relative prominence within the brand

Basic information

Field
SUBU
Kith
Country Japan United States
Founded 2016 2011
Category Footwear Clothing
Other categories — Bags Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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Kith

  • Kith Women

    A women-only derivative line launched by Kith to expand into womenswear beyond its primarily menswea...

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  • Kith Kids

    A kids' line that adapts Kith's worldview and signature elements for children. Released under the Ki...

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  • Kith Baby

    A derivative line focused on an even younger age group (babies) than Kith Kids, offering a structure...

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  • Kith Treats

    A food and dessert offshoot brand developed by Kith to expand the in-store experience, it launched i...

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Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

Kith

  • 2026-01-12

    ASICS

    Kith for ASICS Loyalty Exclusive Collection was announced on January 9, 2026, and released on January 12. In addition to apparel and footwear, it included headwear from New Era.

  • 2020-12-18

    Nike

    Kith (Ronnie Fieg) × Nike. The collaboration centered on the Air Force 1 “NYC,” evoking an urban theme and NYC, and was released as a special edition on December 18, 2020.

  • 2019-04-25

    Moncler

    In April 2019, the brand collaborated with Kith again, and a new collection was released in stores. Distribution was confirmed at retailers such as END.

  • 2018-03-02

    Champion

    A large-scale Kith × Champion collection featuring hoodies, crewnecks, sweatpants, varsity styles, and more. Released on 3/2 at Kith stores and on its official website.

  • 2016-12-16

    Timberland

    A Timberland capsule by Kith founder Ronnie Fieg, the Kith Aspen Collection featured models centered on 6-inch boots and the 40 Below Superboot, using waterproof nubuck and limited colorways.

Kith collaborations

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