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VRAI vs Factory900: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: VRAI Swap brands

VRAI

United States Founded 2014

Minimal & basics · Polished & dressy · Trends & youth culture

Factory900

Japan Founded 2000

Avant-garde & designer · Decoration & playfulness · Luxury & heritage

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    Factory900 shows a stronger emphasis

  • Decoration & playfulness

    Factory900 shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • VRAI (solid line, circles)
  • Factory900 (dashed line, squares)
Traits of VRAI and Factory900, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • VRAI
  • Factory900
Minimal & basics
VRAI：Relative prominence within the brand
Factory900：Relative prominence within the brand
Polished & dressy
VRAI：Relative prominence within the brand
Factory900：Relative prominence within the brand
Luxury & heritage
VRAI：Relative prominence within the brand
Factory900：Relative prominence within the brand
Avant-garde & designer
VRAI：Relative prominence within the brand
Factory900：Relative prominence within the brand
Decoration & playfulness
VRAI：Relative prominence within the brand
Factory900：Relative prominence within the brand
Streetwear
VRAI：Relative prominence within the brand
Factory900：Relative prominence within the brand
Trends & youth culture
VRAI：Relative prominence within the brand
Factory900：Relative prominence within the brand
Sporty & sportswear
VRAI：Relative prominence within the brand
Factory900：Relative prominence within the brand
Outdoor & functional
VRAI：Relative prominence within the brand
Factory900：Relative prominence within the brand

Basic information

Field
VRAI
Factory900
Country United States Japan
Founded 2014 2000
Category Accessories Eyewear

— indicates information that is not available.

Brand profiles

Brand lines

VRAI

No information is available.

Factory900

  • factory900 lab

    Within FACTORY900, factory900 lab takes on the role of testing the possibilities of acetate while br...

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  • FACTORY900 RETRO

    FACTORY900 RETRO is a line developed by reinterpreting the classic side of FACTORY900. When it launc...

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Collaborations

VRAI

  • 2021-09-13

    Givenchy

    A joint high jewelry collaboration between VRAI and Givenchy Haute Couture. The G-Chain bracelet (diamonds × recycled gold) was specially made and worn at the Met Gala 2021 event.

VRAI collaborations

Factory900

  • 2025-04-26

    NEEDLES

    An eyewear special order with FACTORY900. The handmade frames, produced in Sabae, were announced and released in six colors, including NEEDLES purple clear.

Factory900 collaborations

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